% Time

1.1   To contribute to, and facilitate, the delivery of the USPG strategy by providing clear strategic and operational leadership of all aspects of USPG’s Communications and Engagement work; developing appropriate implementation plans and ensuring good intra- and inter- team working to help meet strategic goals effectively, and developing, reviewing and refining Communications and Engagement strategy as well as ensuring effective implementation.

1.2   To ensure that USPG develops a sustainable and agile Communications capability in order to raise USPG’s profile, promote its brand and develop new audiences.

1.3   To work effectively with Directors and staff across the organization and beyond to formulate a calendar of activity anticipating media hooks in support of brand and communication strategies and to promote organizational narratives.

1.4   To help develop strategic partnerships with other organizations to support profile raising and brand development.

2.1   To be the organizational lead across the entire spectrum of comms disciplines including: strategic comms, media and public relations, internal comms, brand marketing, advertising, marketing, digital and social media, and overseeing the production of content.

2.2   To develop key messages; to lead on the creation and maintenance of appropriate and consistent language and terminology across all media and act as a ‘brand guardian’ ensuring consistency across all internal and external communications.

2.3   To work to increase USPG’s profile across media, and with influencers and organisations, by developing relationships with key print and media journalists and editors within the mainstream press and religious press; and responding to requests from the press for comments, views and supporting information – maximising opportunities for further engagement on relevant topics.

2.4   To identify issues that could potentially damage the organisation’s reputation and recommend actions to mitigate this risk.

2.5   To be responsible for developing USPG’s communication channels and outputs (Website, App, blogs, podcasts etc).

2.6   To oversee the website and its development, taking responsibility for oversight of the content, ensuring good functionality is maintained, maximising its potential and monitoring its performance.

2.7   To oversee and devise strategies to expand social media presence, developing new target audiences including younger people, expanding engagement both within secular society and across the Anglican Communion.

2.8   To oversee all aspects of USPG publications (including distribution, design, marketing etc) and the work of the Writer who is responsible for the timely production of USPG publications including Lent materials, prayer diaries and a regular magazine (Koinonia) including design, copy-writing and distribution of all print and electronic publications.

2.9   To ensure that all our supporter publications are communicating effectively with key audiences and supporters of USPG activities (including those involved in the traditional structures of the church – dioceses, deaneries, parishes, synods; with sector ministries, especially universities, colleges and schools; and with Christian networks, groups, festivals and events).

3.1   To lead and direct the work of the team ensuring effective working patterns and relationships and excellent integration between the different areas for the benefit of the organization as a whole.

3.2   To lead the team providing oversight, direction and support to each person and line-managing four individuals – the two members of the Communications team, the Head of Fundraising (your Deputy) and the Volunteer Manager.

3.3   To provide oversight of the fundraising operation at USPG and its strategy for growth, whilst ensuring its activities are integrated with, and support, the broader goal of engaging churches and individuals with the work of USPG.

3.4   To oversee USPG’s public engagement activities in person and online: For the planning and preparation of the USPG Conference, Rethinking Mission, Celebration Day (September), Bray Day (February), General Synod activities, Greenbelt, webinars, etc.

3.5   To oversee USPG’s engagement with and training of volunteers and speaking commitments.

3.6   To oversee the management of the budget (including budget phasing and re-forecasting where appropriate) with some delegated responsibility to the Head of Fundraising.

4.1   Strengthen internal communications and deepen understanding of comms amongst the organization; to work with members of the Global Mission and Engagement teams to source and share newsworthy information from across the charity.

4.2   To report on and analyse all aspects of communications on a quarterly basis as well as providing regular briefings to staff

4.3   Advise, coach and support Directors and other members of staff in their engagement with the media and in the drafting of communications plans.

5.1    To play an active part in the SLT, and to advise it and the General Secretary on issues relating to USPG’s communications and engagement.

5.2   To liaise closely with the other Directors and teams to ensure excellent communication and team working across the organization.

5.3   On occasion to lead cross-team working parties and manage projects.